The 1st Choice Liquor Superstore wine range is awe-inspiring - and not just all about the mainstream. What really sets us apart is the unique range of wine styles available.

Take the time to explore our vast range of superb white wines

We’re excited about our extensive range of white wines from Australia and around the world. From buxom Australian Chardonnay, to lean and crisp French Chablis – we’ve got over 700 labels from the world’s finest wine growing regions.

Getting into the Rosé vibe?

1st Choice stock a huge range of these pink delights. From the bone dry to the sweetest, we've got over 40 different Rosés in our range, including a large selection chilling in the fridge.

Blow the dust off our Old and Rare wines

We might be new, but we’re still your 1st Choice for a diverse range of Old and Rare wine. We stock many vintages of Penfold’s Grange and other iconic wines from great estates like Henschke and Wynns Coonawarra. We also have an exciting range of hard-to-find back-vintage wine from boutique producers like Wendouree and Torbreck.

Plus a whole ‘New World’ of wines to explore

While Europe has been making the good drop for thousands of years, countries like Australia are relatively new to the game. With a modern approach to winemaking and a determined, ‘can-do’ attitude, ‘New World’ wine producers are now gaining the attention they deserve. Apart from our huge range of Australian wine, 1st Choice has an impressive collection of wine from those ‘other’ New World countries like South Africa, Chile and New Zealand.